If you’re adding an URL in a place where you can’t add anchor text (such as in a social post or social media bio), you can opt to shorten the link and include the keyword in the slug. Marketers use anchor text to optimize their link and ensure it indicates the content that the link leads to. Shortened links don’t need anchor text.Īnchor text refers to the word or phrase that’s hyperlinked. Twitter and LinkedIn have the shortest character limits at 280 and 700 characters, respectively, so if you need to squeeze a link or an extra hashtag in one of your posts, link shorteners can help you stay within the limit. You can include shortened URLs in your social posts.Įvery social media network limits the number of characters you can include in your posts. Typically, you’ll be able to see the number of people who clicked on the link in a preset amount of time and where most of the clicks are coming from. Many link shorteners let you track your links' performance and analytics, which can help you understand which pieces of content perform best on specific platforms. Link shorteners can turn spammy-looking links into clear and user-friendly links. In particular, adding tracking parameters (such as UTM codes) to your links can result in URLs that look long and confusing. When you post long links on social media, it can look like spam or deter users from clicking on something they don't recognize. URL shorteners benefit your brand in several ways: Shortened links are more user-friendly. They’re an excellent choice for business owners, marketers, individuals, and anyone who’d like to post links that are easy to read and remember. Shortening your links makes them easier to share and track their performance. What are the benefits of using link shorteners? A branded link for this blog post could look something like ‘hubs.ly/url-shorteners.’ For example, a link that reads ‘/acirmWb2-welcome-my-name-is-yara’ would turn into ‘bit.ly/yara.’ Some URL shorteners even offer branded link options. A link shortener turns long links into short, user-friendly URLs.
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